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In House Commercial Shooting / Yellow bicycle

In the marketing world, it pays to have high quality images for advertisements and a company's image.

A consumer will make an association with the presentation of a product to its level of quality, particularly if they are unfamiliar with the product.

Because of this, is extremely important to project a professional looking presentation to ensure success in marketing efforts.

Due to the relatively recent changes in technology and commerce structure, small to medium-sized companies are now capable of producing their own high quality images for a fraction of what they used to have to pay for them. And because they can do it themselves, they can also do more of it.

(Most images can be clicked for an enlarged view.)

Topics Covered:

  • Lighting large sets
  • Controling highlights
  • Getting a white background
  • Shooting the details

Equipment Used:

Camera/Media

  • Mamiya RZ67 Pro II with 100-200mm lens, f-5.6
  • Phase One Light Phase digital back
  • Olympus C-3030Z (for set-up shots)
  • Equipment Used: 1- Olympus32MB SmartMedia card
  • Arkay Monopod
  • Manfrotto 3021 with a 3047 head

  
 

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