Renowned New York photographer Ian Spanier brings us his second WPS lesson, where the challenge was to help turn what was visually a mediocre magazine into a look that was more along the lines of a high-end "New York style" magazine, all with a tiny budget. If successful, the job would be his four times a year, as well as impress the VP of the custom publishing division of Time, Inc.
For the first issue, Ian had two portraits, one in Miami and one in Halifax, as well as a day in a "studio" shooting still-life conceptual images and a model for a feature story. The "studio" was the Creative Director's apartment in New York City. Not the ideal space. With the miniscule budget, Ian had to come up with an economically sound plan so that he could make the maximum profit for his time.