Commercial photographer Dave Smith has been creating food shots for many years. In his own words: "It’s a rewarding field and each assignment is unique with its own challenges. Many assume that I deal with the upper crust of restaurateurs and chefs. In reality, however, it’s the magazine editors, chefs and restaurant owners that I interact with mostly. They are the ones who want their food to look 'national' and who, most importantly, want to build a large customer base."
My photographs have been used in everything from advertising, menus, cookbooks and displays, right on up to billboards. I tend to construct each photo with the customer in mind. In addition to making a given dish look visually appealing, I also strive to generate a physical craving for the taste of the food being displayed. In food photography, it’s all about enticement."