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Whenever you photograph a three-dimensional object, you only capture one side of that object. In art and design, this type of two-dimensional rendering can be used as an effective and artistic way of communicating ideas, but in product and advertising photography it can actually prove to be a hindrance.
Manufacturers and retailers on the web want their customers to feel completely knowledgeable about the product they sell, but if they are limited to displaying a two-dimensional showroom, they may end up losing potential customers.
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With QuickTime VR (virtual reality), however, "e-tailers" are no longer limited to partial exposure of their products. This technology allows Internet shoppers to rotate objects around to whatever angle they want with just a click and scroll of the mouse.
With respect to sales, the benefits of this technology are obvious. And as more and more consumers shop through broadband connections, more and more e-tailers will see the necessity of using such technology to sell their products.
This lesson demonstrates how simple it can be to create professional-quality QuickTime VR files of your products.
(Most images can be clicked for an enlarged view.) |
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