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Acclaimed Santa Cruz-based photographer Steve Kurtz has been shooting weddings professionally since 1970. Things have changed drastically since he began his career in wedding photography, yet one thing still hold true over the span of his career: quality, creativity and service are more important than cost for the majority of brides and grooms.

In this lesson, Steve provides an overview of the path he has taken, which has allowed him to be successful for such a long time.

This lesson features images from a recent wedding Steve shot and serve as a visual explanation of his tips and style of wedding photography. This is the first of a two part series on how to improve your brand and skills as a wedding photographer in today's market.

(Most images can be clicked for an enlarged view.)

Topics Covered:

  • Shoot & Burn and Full Service
  • The Full Service Wedding Photographer
  • Creating Your Brand
  • Defining Your Market
  • Your Website
  • Venue/Vendor Referrals
  • Referrals from Past Clients
  • Referrals from Other Photographers
  • Display Ads / Articles
  • Your Product Line
  • Post Production Tips
  • Shooting Options: RAW vs. JPEG
  • What's in my Camera Case
  • Coming Soon! Follow-up Lesson

Equipment Used:

Camera/Media


      
     

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