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Remember that old adage, "A picture is worth a thousand words"?
Well, on the Web, pictures are everything.
Without the ability to see your product in person, to touch it, hold it, and see the details, your customers must rely on the photos on your web site to judge quality and value.
Unfortunately, many businesses put photos on their sites that do a poor job of selling their products. They either use poor quality photos or they fall into the "Catalog Trap" of using just one or two photos from their catalog and a lot of text explanation to describe the benefits.
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While this makes sense for a catalog, due to space and cost restraints, it makes no sense on the web where the cost is the same no matter how many images you use.
(Most images can be clicked for an enlarged view.) |
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